Testimonials can be an incredibly effective way to market your healthcare business. There are several reasons why patient testimonials are crucial in growing your practice. So let’s take a look at some of the most important reasons why customer testimonials are important especially in 2023.
Why Testimonials Are Important
The importance of testimonials can be summarized in the following key points:
Advertising
Ultimately, a testimonial is word-of-mouth promotion. This is the most effective type of advertising you can have in any business. After all, if you say something yourself, people may not believe you. But when someone who has no skin in the game says it, they build trust.
Demonstrate Your Core Values
When you hear positive things about your practice via a testimonial, it mirrors your own values back to you.
Therefore, potential patients see these testimonials and understand what your health practice is all about. Improve brand loyalty.
When someone says something positive about your business via a testimonial, they feel even more loyal to your clinic or hospital. After all, why would they go through all the effort of providing that testimony if they didn’t truly believe it?
Communicate Crucial Information
It’s important to stand out in the market with today’s health care challenges. Testimonials are a great way to communicate how your services are different or unique. Maybe you have better equipment, more highly trained doctors, or more attentive customer service.
No matter what sets you apart, no one will know unless it’s communicated via testimonials, reviews, and other types of online content.
And with online marketing, it’s much easier to track your results in real time.
How To Get Customer Testimonials
Here are some ways to get patient testimonials:
Incentives
Offer a discount, coupon, or some other kind of gift to incentivize additional testimonials.
Solicit Testimonials And Reviews On Websites
Google+, TripAdvisor, Yahoo, and Yelp are great places to try to get reviews and testimonials built out.
Put Up Posters
Ask your patients to provide testimonials in your health care clinic itself. If they see it, they may be reminded to leave a positive review.
What To Avoid With Patient Testimonials
Don’t Overdo It
Don’t be pushy when asking for testimonials. Ask one or two times. If someone truly had a great experience with your clinic, they’ll leave a testimonial.
Hire A Professional Team
Hire a team like the marketers at Bariatric Audience. Let them make a concerted effort and perform outreach to garner additional reviews for your practice.
Aim For Honesty
Don’t try to fake reviews or get people to say things that aren’t true. Authenticity is the best policy in every aspect of the healthcare field. This is especially true when garnering authentic feedback from patients.
Get More Customer Testimonials Today
If you need bariatric surgery marketing help, look no further than Bariatricaudience.com. Our expert marketers help you grow your brand and communicate the value of your services.
We’ll also help you garner additional testimonials, market exposure, and measure the performance of your campaigns. So if you’re ready to improve your patient outcomes by reaching more people, contact us today.
