The weight loss industry is a noisy one. Every day, there are handfuls of new products on the market, thousands of posts from influencers, and no shortage of articles about everything you’re doing wrong. With so much weight loss marketing, it’s tough to cut through the static and have your voice heard.
Does this mean you are destined to spend the rest of your career desperately fighting for your share of the market? Not necessarily. With the right weight loss marketing strategies, you’ll send yourself to the head of the pack. Here are a few we recommend.
1. Maintain an Active Presence on Social Media
Marketing efforts don’t need to be routine, standard, or boring. There is a lot of room to get creative with your bariatric surgery practice. For example, other practices have held fashion shows featuring successful clients and streamed them online. A live feed of a runway is certainly unexpected and attention grabbing, and it lets you show off the results you can deliver.
2. Get Creative
An important tip for bariatric website design is to break up text with plenty of images, infographics, and videos. Medical practices love to rely on walls of text because they have a lot of important information to communicate. However, patients and search engines aren’t big fans of this. Be sure to select the right visual elements to help break things up so they are more readable and keep the eye moving across the page.
3. Focus on Evergreen Efforts
Much of your marketing efforts are likely to be temporary: paid ads that last a month, posts that are seen for a day or two before being lost in the feed, and so on. However, there are things you can do that are evergreen—or at least very close to it. For example, weight loss SEO makes changes to your website and general online presence to help you rank higher in search engine results. While algorithms do change, this happens infrequently enough that most SEO techniques will continue to deliver results for years to come.
4. Diversify Your Media
Text is essential to both your website and social media profiles. However, words alone are not going to pull people in. Many medical practices make the mistake of relying on walls of text since they feel these are informational. But in terms of weight loss advertising ideas, this doesn’t work so well. Be sure to incorporate photos, infographics, videos, and more.
Still, not every weight loss surgery practice is ready to handle its marketing efforts on its own. If you prefer to put yours in the hands of the experts, contact Bariatric Audience.
