Understanding On-Page Vs Off-Page SEO For Bariatric Marketing

At its core, SEO, search engine optimization, is a way to grow your bariatric surgery practice. However, like with anything, this strategy is broken into several components.

In the online marketing world, these are referred to as on-page SEO and off-page SEO. It’s vital to understand the difference between these two strategies so that you can work together with your marketing firm to achieve the best results for your healthcare organization.

Keep reading and we’ll explore what on-page SEO vs. off-page SEO are. That way, you can have confidence that your weight loss surgery marketing campaigns are going to bring in additionally qualified patients that you can help.

On-Page And Off-Page SEO: Differences

When it comes to off-page vs on-page SEO, we need to understand each one separately first. That way, you can vastly improve your bariatric search engine optimization.

On-Page SEO

This is a technique that optimizes your web page itself. On-page optimization helps it rank higher in search engines via on-page elements. It includes excellent content, keyword selection, keyword placement, and great page titles.

In other words, if it is within the page’s HTML, then it affects your on-page SEO. Things like page speed and ease of navigation are also on-page factors.

Google does not release its precise algorithm. But in general, they want to reward web pages that provide a great user experience and answer the question that the searcher has.

On-page SEO also includes internal linking, meta-descriptions, and being mobile-friendly. On-page optimization is where SEO experts spend a majority of their time, since it provides the best return on investment.

Off-Page SEO

Whereas on-page SEO refers to optimization on the URL itself, off-page SEO is virtually everything else that has to do with boosting your organic rankings. This can include link building, link exchanging, link popularity improvement, and more.

Understand that when speaking about off-page SEO, it is less of a science and more of an art form. You must reach out to guest authors, influencers, and other industry professionals. Essentially, you want other websites that have a good reputation to link to your website as well.

In Google’s eyes, this means that you are more reputable, trustworthy, and desirable in your market.

Get Help With Your SEO Today

Reach out to Bariatric Audience for a free consultation now. We’ll help you understand the difference between off-page SEO and on-page SEO.

And our expert marketers will go to work expanding your bariatric surgery practice on Google, Bing, and other search engines. That way, you can enjoy organic traffic while focusing on your core competencies and improving patient health outcomes.


Jeff Tormey is an SEO expert with a background in Mechanical Engineering from the University of Arizona. He started learning SEO in 2001 out of curiosity and has since used his knowledge to help local, national, and global companies!