As a bariatric medical practice, you know that patients have a lot of options when it comes to choosing a provider. Optimizing your website for local SEO is one of the best ways to ensure that your practice stands out from the crowd.
Your local SEO rankings are determined by several factors, including your on-page optimization, off-page SEO, and online reviews. Here are tips to help you improve your local bariatric SEO:
1. Optimize Your Website for Local SEO
Start with local SEO by ensuring that your NAP (name, address, and phone number) is prominently displayed on your website and that your website is registered with local directories.
In addition, you should make sure that your website content is relevant to the keywords that potential patients in your area are searching for. For example, weight loss surgery patients in New York City are likely searching for “bariatric surgery NYC” or “weight loss surgery Manhattan.”
2. Increase Your Online Reviews
Your potential patients seek somewhere they can trust as a bariatric healthcare practice. They want to see that other people have had good experiences with you in the past.
When potential patients see that you have a lot of positive reviews, it will help build trust and credibility.
For example, weight loss surgeries like gastric bypass are serious procedures. Patients want to be sure they’re working with a reputable bariatric healthcare practice before deciding.
There are a few ways you can boost your online reviews:
- Encourage patients to leave reviews after their appointments
- Send follow-up emails or texts asking for reviews
- Make it easy to leave reviews by providing links on your website and social media pages
3. Pursue Local Link-Building Opportunities
It involves proactively seeking opportunities to have your website linked to other local websites and online directories, such as:
- Submitting articles to local publications that allow links back to your website
- Creating listings on local business directories and review sites
- Hosting or sponsoring local events and including a link to your website on the event’s website
- Participating in local chambers of commerce or other business networking groups
For example, a weight loss surgery center could submit an article to a local publication about a new weight loss surgery procedure they offer. The article could include a link to their website for readers who want to learn more.
You improve your website’s authority and visibility in your city or region’s search results.
4. Set Up and Maintain Your Google My Business Listing
Google My Business (GMB) is a free service that allows businesses to manage their online presence across Google Search and Maps. By claiming and verifying your GMB listing, you can help improve your local SEO and make it easier for patients to find your practice.
To set up your GMB listing, go to google.com/business and follow the instructions. Once your listing is live, keep it up-to-date with accurate information about your practice, such as your hours of operation, contact details, and services offered. You should also regularly post fresh content, such as blog articles or photos, to keep your listing active and engaging.