As a weight loss healthcare provider, your website is your portal to the world. It’s how patients first interact with you. This also goes with vendors, insurance companies, and other partners that you may have in your business.
Therefore, understanding how to create an excellent looking website is key. But it helps to start with some of the red flags. So in this article, let’s talk about some of the ways to know if your health care website is outdated.
That way, you can hire an agency to help you fix it or go about implementing the changes that you need to. Ultimately, you can bring more patients, build a better reputation, and increase your revenue.
The Importance Of A Modern Website
Let’s talk about some of the key reasons why it’s important to have a great website in today’s day and age.
1. Customization
Custom bariatric website design sends a strong message to your audience. No matter what kind of healthcare practice you have, your patients have specific needs. You don’t want a one-size-fits-all type of website.
Your website should have the kind of content and messaging that fits their exact situation.
2. Organic traffic
There are two types of traffic, paid traffic and organic traffic. Both types of traffic can be useful to your brand online. However, organic traffic comes from SEO.
This means optimizing your website so that it attracts visitors without you paying anything for advertisements.
Ultimately, this helps you improve your bottom line and your profit margins. An outdated website design will harm your SEO efforts.
3. Professional reputation
Doctors and medical professionals must uphold the highest standards in terms of their reputation. If you have a poor or shoddy website, it’s going to have a bad effect on your brand.
You simply don’t want someone to be scared away from your health practices because you didn’t have a good web presence.
With that being said, there are many more benefits to a great web presence, but let’s start talking about some of the signs that your healthcare website is outdated.
Signs Of Outdated Websites For Healthcare
Here are some warning signs of an outdated web design:
Mobile responsiveness
If you don’t have mobile responsiveness on your website in 2023, then it means your website is outdated. This is hugely important. In the past, a lot of people used desktop computers to access the internet.
While many people still use their computers today, a lot more people are using phones or tablets from right within their hands. People can carry their smartphones anywhere. If you’re not making your website mobile friendly, then you’re shooting yourself in the foot.
Hiring a web agency can help you craft a mobile responsive webpage. That way, no matter what device a patient is using, they can access your information.
Poor color combinations
You don’t want to use too many color combinations on your website. Try to keep it simple. Also understand the psychology of different color palettes. For instance, blue, green, and purple are very good colors for healthcare businesses.
Red, orange, and yellow might be okay, but they’re a little more intense. You want people to feel calm. Also, you don’t want people to be distracted by the colors.
They should be focusing on the information itself, not on the design. Still, the design should be beautiful and modern while having a clean balance.
Not enough updated content
If you have old, stale blog posts on your site or outdated information, this is a problem. That means that you have an outdated website. For SEO purposes, you want to consistently freshen up your blog posts and articles.
Even if you change a few things here and there, it can help indicate to Google that you’re taking care of your website.
Also, keep in mind that if you have outdated information about doctors, services, locations, or anything else that’s crucial to your service, this is a major red flag. Patients will lose trust in your brand and you’ll come across as outdated.
Outdated functionality
If you’re using too many pop-ups or web functions that were popular a few years ago, then this could make you seem out of touch. The web is always shifting.
Your healthcare website should always be evolving as well to provide an excellent customer experience without annoying anyone.
Slow loading pages
Your pages should load lightning fast. This is great for SEO in organic traffic. If your pages load slow, this is a bad visitor experience. This is also going to affect your rankings negatively.
Say Goodbye To Outdated Websites For Weight Loss
If you’re looking for bariatric website design, look no further than Bariatric Audience. Our expert SEO and web specialists will help you build your website into something that you’re proud of.
It will accurately express the services you offer and increase the traffic of patients that you have. Whether online or in person, you deserve to fill your practice with people who need your help. That way, you can continue your mission of improving patient outcomes and growing your health care firm.
