If you have a multi-location bariatric practice, then your growth strategies may look different than a single location entity. After all, multi-location marketing has to take into account several different geographic areas, patient preferences, and local trends.
So in this blog post, let’s explore some of the best practices when it comes to multi-location advertising and marketing. That way, you can serve your market and grow your team with confidence.
Read More: The 5 P’s Of Bariatric Healthcare Marketing
Multi-Location Bariatric Advertising: Top Tips
Every day, billions of people search local SEO inquiries, such as “bariatric surgery near me.” Therefore, you cannot ignore a local search opportunity when it presents itself — especially if you have a physical location for your business, such as in healthcare.
Optimizing your local SEO search can be difficult. But it doesn’t have to be. Let’s talk about some key strategies involved:
Create Unique Pages For Every Location
If you have multi-location medical services, then don’t simply treat them as the same entity with a singular website. For instance, if you have a location in San Francisco, in Atlanta, and Miami, you would want a unique URL for each building. The URL of your website should be readable to humans and search engines.
Write At Least 400-500 Words
On your medical services page, aim to create content that has 400-500 words or more. It should be well organized with various headers and keywords as well.
If you enter keywords, if you include keywords with your location, it will help Google identify the relevancy of your page for local searchers.
Optimize Your User Experience
One factor that Google looks at when determining how highly your page should rank for the search term is how easy to use your website is. User experience is an important topic in 2023 and beyond your website should be easy to navigate with simple directions. It should also work well on mobile devices or tablets.
Optimize Your Google Business Profile
Google Business Profile is a great opportunity for multi-location businesses. If you’re not using it, you’re missing out on potential traffic and reputational value. Using your Google My Business page people can see reviews, your store hours, your location hours, contact information, and more.
Build Out Local Links
Using local directories, citations, and backlinks from other publications, you can build out the link profile of your website. Ultimately Google uses this in its algorithm to determine the quality of your page based on third party indicators. The more links you have of high quality, the higher you’ll rank in the search engine result pages (SERPs).
Get More Help With Your Multi-Location Business Marketing Today
As a Bariatric audience, we help you establish your bariatric surgery advertising for the world of tomorrow. Using state-of-the-art campaign analytics, SEO, and sales funnels, we uncover every stone to help you grow your practice. When you’re looking to save more time, lower your acquisition cost, and scale your medical services, reach out to us today.