Bariatric marketing is stuck in the past. Practices are still focusing on just two groups: patients and physicians. But to make the right impact, you need to focus on all five Ps of bariatric marketing.
Who are these constituencies, and why do you need to market to them? Let’s dive in and find out the five Ps of bariatric healthcare marketing:
Patients are the people who will be using your bariatric healthcare services. They are the ones who will benefit from your care, so it’s important to make sure they know about your practice and what you can do for them.
Physicians are the gatekeepers to bariatric healthcare. They need to be convinced of the efficacy of your services before they can refer patients to you. Marketing to physicians should therefore focus on education and building relationships.
#3. Professional Healthcare Administrators
Professional healthcare administrators are the decision-makers in bariatric healthcare. They control the purse strings and can make or break a practice. To reach them, marketing must demonstrate a clear return on investment.
Payers are the organizations that foot the bill for bariatric healthcare. They are always looking for ways to cut costs, so marketing must show how your services can save money.
Policymakers set the rules for bariatric healthcare. To influence them, marketing must be focused on evidence-based care and outcomes.
Why It's Important to Market to All Five Ps in Bariatric Healthcare
Bariatric healthcare is a complex field, and there are many stakeholders involved. By understanding the five Ps of bariatric healthcare marketing, you can develop a more comprehensive and effective marketing strategy. You’ll be able to reach more people, build better relationships, and make a bigger impact.
Launch Your Next Bariatric Marketing Campaign
It can be difficult to keep up with the constantly changing landscape of healthcare marketing. But by understanding the five Ps of bariatric healthcare marketing, you can stay ahead of the curve and make sure your practice is getting the most out of its marketing efforts.
If you’re ready to launch your next bariatric marketing campaign, we can help. We specialize in bariatric healthcare marketing and have a team of experienced professionals who can help you reach all of the five Ps. Contact us today to learn more about measuring the success of healthcare digital marketing performance.