Strategies for Optimizing Your Google My Business Profile
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  • Post category:Marketing

As a business owner, you know that online presence is key. You may have a website, but are you making the most of your Google My Business profile? This free tool from Google is one of the most important pieces of your online marketing strategy. In this blog post, we will discuss some strategies for how to optimize your Google My Business listing.

Don't Leave Anything Out

First, make sure that your profile is complete. This means adding a description of your business, uploading photos, and listing your hours of operation. The more information you add, the better. Google will use this information to create a “knowledge panel” for your business.

Make Sure Your Contact Info Is Up to Date

Second, be sure to list all of your contact information. This includes your website URL, phone number, and address. Make sure that this information is accurate and up-to-date and change it anytime your contact information changes.

Take Ownership of Your Profile

Third, claim your business on Google Maps. This will ensure that your business appears in search results when people are looking for businesses near them. In many cases, Google My Business profiles are generated automatically, and you must claim it for it to be authentically yours.

Ask Customers to Leave Reviews

Fourth, encourage customers to leave reviews on Google My Business. Positive reviews can help attract new customers and boost your business’s online reputation. Some ways you can encourage customers to leave reviews include:

  • Adding a link to your website that takes people directly to the review page on Google.
  • Asking customers for reviews in an email or newsletter.
  • Providing flyers and cards with instructions on how to leave a review.
  • Respond to All Reviews
  • Be sure to respond to all reviews. This shows customers that you care about their experience with your business, and it may encourage them to leave a review in the future.

Use Google AdWords

Fifth, use Google AdWords to boost your visibility on Google. This paid advertising platform allows you to create PPC campaigns for your business on Google.com and millions of other websites across the web

We hope these tips help you optimize your Google My Business profile and improve your online presence! For more assistance with your marketing or bariatric surgery website, contact Bariatric Audience.

Work with us and get medical website design tips for bariatric surgeons.

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Jeff Tormey is an SEO expert with a background in Mechanical Engineering from the University of Arizona. He started learning SEO in 2001 out of curiosity and has since used his knowledge to help local, national, and global companies!