It can be difficult to find the time and energy to maintain a social media presence as a healthcare professional. However, if you want prospective patients to find you 24/7, there is no better way than using social media!
In this blog post, we will discuss how to get connected with prospective and current patients on social media for recruiting and branding purposes in healthcare.
Ways to Stay Connected on Social Media as a Healthcare Professional
1) Show off Before and After Results
As a weight loss surgeon, your ability to deliver results matters a lot to prospective patients and current patients alike. For those considering you, it gives them confidence in your abilities. And for those who have already worked with you, it helps them establish their goals.
2) Feature Your Ongoing Education Efforts
In this field, it’s essential to continue learning and staying up-to-date. In fact, many surgeons have been known to take inspiration from their patients’ own stories when they feel stuck or need a new idea!
Share these updates on Facebook or Twitter – you want your followers to know that you’re making progress toward success in your field.
3) Encourage Direct Engagement
You can’t expect your followers to take action if you aren’t engaging with them yourself.
Start by asking questions, sharing your thoughts on healthcare initiatives, or highlighting an article that relates specifically to someone in the comments section of a given post. It’s one way of saying, “I’m paying attention.”
You can also use polls, questions, and other features in your stories to get patients to contact you privately through your platforms. This can then become part of your recruitment.
4) Establish Yourself as an Authority in Your Field
There’s a reason why social media is such a powerful tool for healthcare professionals. Patients want to see you as an authority figure in the industry. You can curate this status by sharing valuable information and news about your practice on Facebook or Twitter. Just be sure to follow the best practices for social media in healthcare.
Which Social Media Platforms Should Healthcare Professionals Use?
Social media is an easy way to stay connected with both prospective and current patients. Here are some of the most popular platforms you can use as a healthcare professional:
- Snapchat
- YouTube
Now that you know a little bit more about social media in healthcare, you should incorporate it into your overall SEO plan. Allow Bariatric Audience to help you with your bariatric social media marketing.
