SEO-Friendly Content Writing
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It is important to write SEO-friendly content for your website, but it can be difficult without the right knowledge. If you are a healthcare professional looking for advice on how to write SEO-friendly content, then this blog post will help! Our team of search engine optimization experts has compiled a helpful guide that you can use when writing SEO content for your site. Check it out below!

Write Content That Helps Your Visitors

When it comes to writing content for your bariatric website, you want to make sure that it is valuable and helpful. The best way to do this is by providing information about a topic related to the service you provide. This will help visitors easily find the information they need on your site and impress search engine algorithms!

Find the Right Keywords for Your Practice

It is important to find the right keywords for your website that you’ll be able to rank high on search engines. The best way of doing this is by using a keyword research tool and finding what people are searching for in relation to your practice. This will help ensure that when people look up information about your service, they can easily find it!

Mix in Local Keywords

If you are a local practice, then it is important to mix in some local keywords into your content. This means using location-specific terms in addition to the keywords above. For example, if “gastric sleeve recovery” is a good keyword for you, then you can also use “gastric sleeve recovery in CITY.”

Use Images and Infographics

Adding images and infographics to your website can be a great way of making it look visually appealing while also providing information about what you do. This will help boost SEO because search engines love good visuals!

Always Write Original Content

It is important to make sure that all content written on your site is original, never copied from somewhere else. When writing new pieces for the blog or other pages, always take the time to write something yourself instead of copying someone else’s work. If Google notices that your content isn’t unique (and it will notice), then this will negatively impact how well you rank in search engine results!

Link to Authoritative Content

Link to authoritative content that is related to the information on your website. This will help boost SEO because it shows Google, Bing, and other search engines that you are knowledgeable about what you do!

There are A LOT of ways of writing good content for your site; don’t be afraid to experiment with different types of text or images. The more helpful the content on your site is, the higher chances there are for someone who needs it (and wants to find it!) in a search engine result!

We hope this guide to how to write SEO content has been helpful for anyone looking to improve their website’s SEO-friendliness and overall design! For more direct assistance with bariatric surgery advertising and SEO strategies, contact Bariatric Audience today!

Want to learn a little more before you make the call? Check out Bariatric SEO: 4 Techniques to Double Your Organic Traffic.


Jeff Tormey is an SEO expert with a background in Mechanical Engineering from the University of Arizona. He started learning SEO in 2001 out of curiosity and has since used his knowledge to help local, national, and global companies!