You already know that design choices say a lot about your practice. The colors and layout of your waiting room give patients a feel for who you are; the font on your sign establishes your tone. But what you might not be giving much thought to is bariatric website design.
This is a mistake. Your website is your office on the web, and how it looks and functions matters just as much as it does with your actual practice. Possibly even more so since the feel of your website can determine if a patient ever walks through your door.
If medical website design isn’t your forte, don’t worry; the experts at Bariatric Audience are here to help. But if you are thinking about going it alone, we suggest you keep the following tips in mind.
#1: Ensure HIPAA Compliance
This is easily the most important aspect of bariatric website design. Branding, ease of navigation, and optimization all help draw in your audience, but HIPAA compliance protects you legally. This can be a complex task, which is why we urge bariatric surgeons to only work with website designers who specialize in healthcare. However, if you choose DIY, be very careful about any photos and testimonials you share, as well as the security of online forms and patient portals.
#2: Don’t Go Too Text Heavy
An important tip for website design is to break up text with plenty of images, infographics, and videos. Medical practices love to rely on walls of text because they have a lot of important information to communicate. However, patients and search engines aren’t big fans of this. Be sure to select the right visual elements to help break things up so they are more readable and keep the eye moving across the page.
#3: Optimize for Mobile
Something many people fail to realize is that websites don’t automatically transform themselves for mobile unless you ensure it. Without this, visitors on phones and tablets are stuck looking at the same screen they would see on a desktop, and this makes scrolling and reading incredibly difficult in most cases, or even impossible. Given that the majority of people will search for practices like yours on some type of mobile device, this tip for healthcare webdesign is essential.
Of course, your website is just one aspect of your bariatric marketing plan. For comprehensive assistance, work with Bariatric Audience.