List of Top Keywords for the Healthcare Industry
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One of the most important aspects of any company’s online presence is their search engine optimization. SEO is the process of optimizing a website’s content so that it appears higher in a user’s search results when they enter a keyword or a few keywords into the search bar. The higher a website appears in a user’s search results, the more likely they are to click on the link and visit the website.

But what keywords should your practice try to rank for?

In this article, we’ll show you some of the most common keywords and phrases that can be used for healthcare SEO, and a few tips for optimizing your website for these keywords.

Top Healthcare Keywords List

Here are the top keywords listed in order of monthly search volume (MSV). These keywords are listed for the United States.

  • urgent care near me, 1,800,000 MSV
  • hospital near me, 550,000 MSV
  • medical care, 450,000 MSV
  • doctors near me, 201,000 MSV
  • walk-in clinic, 201,000 MSV
  • pediatrician near me, 165,000 MSV
  • gynecologist near me, 135,000 MSV
  • emergency room near me, 110,000 MSV

Not bad! However, some (or all) of these may be completely irrelevant to your particular practice. There’s no sense in a bariatric surgery clinic ranking for “emergency room near me”, after all. As a result, we have compiled a list of top keywords for various practice areas.

Keyword Lists: By Practice Area

Bariatric Surgery Keywords

  • Bariatric surgery near me
  • Gastric sleeve near me
  • Gastric bypass near me
  • Gastric sleeve cost
  • Gastric bypass cost

Need help with weight loss SEO? Check out this article: Bariatric SEO: 4 Techniques to Double Your Organic Traffic

Cosmetic Surgery Keywords

  • Plastic surgeon near me
  • Plastic surgery near me
  • Bbl surgery near me
  • Best plastic surgeon near me
  • Breast surgeons near me

Chiropractic Keywords

  • Chiropractor near me
  • Walk in chiropractor near me
  • Best chiropractor near me
  • Back pain specialist near me
  • Sports chiropractor near me

Mental Health Keywords

  • Therapist near me
  • Psychologist near me
  • Psychiatrist near me
  • Counseling near me
  • Marriage counseling near me

Guide to Great Healthcare Keywords

Use long tail keywords for content (blog articles, videos, etc).

Researching long tail keywords can be helpful in landing longer tail traffic to your site. Long tail keywords are keywords that have less traffic to them, but they offer a higher chance of being linked to on search engines. Because of this, they tend to convert better and have higher click-through rates than shorter, more common keywords.

Local keywords are your friend!

Local keywords, or keywords that include a specific location, can be extremely helpful for your SEO efforts. This is because it narrows down people who are searching specifically for a clinic in their area. Another version of this keyword type is “near me”, which is commonly used in voice searches. Make sure to optimize for these, as this traffic is some of the highest converting traffic around!

Don’t use your keywords too often in your text. defines “keyword stuffing” as “a method of artificially increasing the number of occurrences of a particular word or phrase or string of words in a given piece of content”. It is a common mistake used by black hat SEOs to increase search traffic to their site. It doesn’t work anymore, and could risk hurting your overall search engine traffic.


Jeff Tormey is an SEO expert with a background in Mechanical Engineering from the University of Arizona. He started learning SEO in 2001 out of curiosity and has since used his knowledge to help local, national, and global companies!