In the fast-paced world of bariatric surgery marketing, being visible online is crucial. An essential step in this process is getting listed on Google Maps, a feature of the Google Business Profile. This guide outlines how you can make your practice more accessible to potential patients through effective online listing.
1. The Listing Process
The journey to getting your business on Google Maps begins with a simple check. Search for the name and address of your practice on Google. If you’re not listed, it’s time to start the process. For U.S.-based businesses, the Get Your Business Online (GYBO) project offers a comprehensive guide to establishing a strong local online presence.
2. Choosing Your Business Category
Once you’re on Google My Business, select the category that best describes your practice. If you have a physical location, such as a clinic, choose ‘Storefronts.’ For services that reach out to patients, like home health care, select ‘Service area business.’ This categorization helps patients understand the nature of your services.
3. Enter Business Details
If your practice isn’t listed, you’ll need to add it by providing a complete and correct address and phone number. Accuracy in this step is vital for optimizing your Google My Business profile.
4. Verification Methods
Verification ensures the authenticity of your business. Google offers several verification methods, including the following:
- Postcard Verification: Receive a postcard at your business address with a verification code.
- Phone Verification: Get a verification code via an automated call to your business number.
- Instant Verification: If your website is already verified with Google Webmaster Tools, you might be eligible for instant verification.
- Bulk Verification: Practices with multiple locations can use bulk verification for efficiency.
5. Finalizing Your Listing
Once verified, review and finalize your business information. Accuracy here is crucial for patients seeking reliable information about your bariatric surgery services.
Troubleshooting Listing Issues
Challenges such as unrecognized verifications or the need to update information post-verification are common. Google provides support documentation for these situations, guiding you through the process of requesting ownership changes or updating details.
Leveraging Google Maps for Patient Acquisition
Getting listed on Google Maps is a strategic move to enhance your visibility to potential patients. It ties directly into your broader strategy of using data targeting and artificial intelligence for effective marketing in the weight loss surgery field.
Elevate your bariatric practice marketing with Bariatric Audience—your partner in transforming patient acquisition. Contact us now and discover how our innovative strategies can revolutionize your patient outreach.