Healthcare Marketing is Important: Here’s Why
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Healthcare marketing is one of the most important aspects of any healthcare organization.

With the growing challenges in the healthcare industry post-pandemic, it is more important than ever for healthcare organizations to have a well-defined marketing strategy.

For example, the weight loss industry is a billion-dollar industry. As a bariatrician, you could use online marketing tools to attract patients looking to lose weight.

Read more: Measuring the Success of Healthcare Digital Marketing Performance.

Here are some undeniable benefits of healthcare marketing:

1) Attract New Patients

NBC News reported that search engines are the right stop for 8 out of 10 people seeking health information. If you want to reach potential patients, your healthcare website needs to be visible in search engine results.

A well-executed healthcare marketing strategy can help you attract new patients. By creating targeted content and using digital marketing tools, you can reach potential patients who might not be aware of your practice.

Three ways to attract new patients are:

a) Creating a Blog and Including Appropriate Keywords

For example, a blog about weight loss surgeries will attract patients interested in learning more about the procedures.

b) Optimizing Your Website for Search Engines

By establishing a good SEO foundation, you can ensure that your website appears in search engine results when potential patients are looking for information about your services.

c) Creating Social Media Accounts and Posts That Potential Patients Will See

Cross-promotional marketing strategies on social media platforms like Twitter, Facebook, and Instagram can also help attract new patients. For example, hashtags like #healthymindset, #wellnessjourney, and #weightlosscommunity can help you reach potential patients looking for healthcare information online.

Including these hashtags in your social media posts will help you attract new patients to your practice.

2) Use Doctor Referrals to Get New Patients

One of the most effective ways to market your healthcare practice is through doctor referrals. A representative from your practice can reach out to local doctors and ask them to refer patients to your office.

It is a great way to get new patients because you may get access to licensed medical professionals who are looking for a new healthcare provider. You can also offer incentives to doctors who make referrals, such as a percentage of the new patient’s first visit.

3) Provide Online Appointment Booking Facility

Your website should have an online appointment booking feature that makes it easy for patients to schedule appointments. It is essential because it can help reduce no-shows and make it more likely that patients will keep their appointments.

Some features of online scheduling software include:

  • The ability to choose the date, time, and location of their appointment
  • Receive email or text reminders of upcoming appointments 
  • Cancel or reschedule appointments

By providing an online scheduling system, you’re making it easier for patients to stay on top of their appointments and make sure they keep them.

Bariatric Audience is a leader in marketing bariatric surgery. Our team of marketing professionals has years of experience in the healthcare industry and understands the importance of marketing for healthcare providers.

Reference: More people search for health online (


Jeff Tormey is an SEO expert with a background in Mechanical Engineering from the University of Arizona. He started learning SEO in 2001 out of curiosity and has since used his knowledge to help local, national, and global companies!