With the advent of digital advertising and marketing, more and more healthcare businesses are looking for ways to get their name out there on the internet. There are 70,000 health-related searches per minute daily, so it’s no wonder that healthcare practices are looking to Google My Business (GMB) to increase their visibility.
Google My Business is a valuable tool for healthcare practices. It allows you to control how your practice appears on Google Maps and in search results. Read on for a step-by-step guide on how to set up and optimize your GMB listing.
1. Verify Your Business Listing
First, you must verify that your business is listed on Google My Business. To do this, type your business name into the search bar on Google. If your business comes up in the results, it’s already been verified! If not, you can click “Add your business” to get started.
Next, you’ll need to verify your business listing by receiving a postcard from Google or calling a verification number.
2. Add Basic Information About Your Practice
Next, you’ll want to add basic information about your healthcare practice. It includes your business name, address, and phone number. You can also add your website URL and a brief business description.
Adding this information is simple: fill out the appropriate fields in the “Business Information” section. Be sure to use accurate and up-to-date information, as this is what potential patients will use to find your practice.
Check our article: 7 Common Medical SEO Mistakes to Avoid Today.
3. Upload Photos of Your Practice and Staff
Your Google My Business page lets you show off your healthcare practice and put your best foot forward. People searching for a new healthcare provider want to see what you look like and get a feel for your atmosphere. Are you warm and inviting? Do you have state-of-the-art equipment?
To add photos to the Google My Business page:
- Log in to your Google My Business account
- Click on “Photos” from the menu
- Click on the “+” sign to add a photo
4. Claim Your Google Maps Listing
It will allow you to control what information potential patients see when they search for your practice on Google Maps.
You’ll first need to create a Google Places account to claim your listing. Once you’ve done that, you can search for your practice on Google Maps. If your listing appears, you can claim it using your Places account.
5. Optimize Your GMB Listing for Local Search Results
You can add additional features like your business hours, services, and products to your GMB listing. These features give potential patients more information about your practice and help you rank higher in local search results.
Maintaining a strong SEO presence is essential for any healthcare practice. By taking the time to optimize your GMB listing, you can set your practice up for success in local search results.