Core Web Vitals & SEO: How Do They Intersect?

In today’s day and age SEO is of the utmost importance. This is especially true for weight loss organizations. If you provide bariatric surgery then you need to be leveraging organic marketing.

So let’s talk about SEO core web vitals and why they’re so important. That way you can prepare your practice to reach more patients and market in a sustained fashion.

What Are Core Web Vitals?

Core vitals for SEO can be broken down into three primary metrics:

Largest Contentful Paint (LCP), First Input Delay (FID) and Cumulative Layout Shift (CLS).

Together, these Core Web Vitals combine with Page Speed Insights to measure how long it takes a web page to load. In essence, Core Web Vitals help you understand the user’s experience.

Specifically, LCP will measure how long the largest element on the page takes to load. FID measures the delay between the first interaction that a user has on the page and when the browser actually responds to the interaction itself.

Furthermore, CLS will measure how much content moves around when the page is loading.

The Impact Of Core Web Vitals On SEO

Search engines like Google will use Core Web Vitals to determine the quality or lack of quality of the user experience on your website. For instance, if your website is slow and difficult to use, then it will rank lower than another equal website that has better vitals. That’s why enhancing these vitals is so important — rankings are on the line.

Related Reading: Improving Local Bariatric SEO

How To Improve Your Company’s Core Web Vitals In SEO

Put Yourself In Their Shoes

Think from the perspective of your potential weight loss patient. What kind of information are they searching for?

What kind of navigation would make it easier for them to connect for an appointment or read literature on the weight loss procedure? By putting yourself in their shoes, you’ll automatically create a better experience.

Invest In Excellent Design And Back-End Technology

Hiring a company like Bariatric Audience doesn’t just give you access to excellent marketing campaigns. We’ll also help you rank higher via technical SEO and other strategies for SEO. We’ll ensure that your load displays properly, loads quickly, and provides an excellent user experience.

Simplify Everything

When it comes to SEO, you need to create content that solves your searcher’s problems. It’s tempting to expand your website to cover every possible medical patient out there.

However, stay focused on the services that you provide and what would be most useful to them when they’re searching. If you do this, then the investments you make in SEO will pay you back many times over in the future.

Supercharge Your Bariatric Surgery SEO

SEO is one of the most important aspects of growing your weight loss surgery practice. At Bariatric Audience, we provide bariatric surgery SEO that can help you grow organically without wasting unnecessary finances on ineffective campaigns.

It’s time to reach more patients and help more people Reach out and schedule a free consultation today.