The healthcare industry is constantly changing. Healthcare marketing strategies must be fluid to survive in good times and bad. Healthcare providers must take extra measures to ensure financial stability during…
The days of the patient passively receiving care from a doctor are ending. Patients are now more involved in their health than ever before and are looking for information online.Measuring…
Converting consumers to patients is a process, and healthcare marketing must keep the consumer’s journey in mind when creating and executing plans. Understanding consumer behavior across different stages can help…
Suppose you're a hospital administrator, marketing executive, or physician responsible for promoting your institution online. For example, bariatric surgery patients may search for “bariatric surgery center near me” or “top…