When people have health-related questions, where do they go? We all know that it’s Doctor Google. This is true whether they are trying to diagnose a condition or researching an elective procedure they are interested in.
This means bariatric marketing has to successfully meet potential patients where they are: the first page of search engine results.
Weight loss SEO optimizes your website so the search engine algorithms love it and place it in the top 3-5 results of relevant searches. But which techniques stand to make the biggest difference?
Consider this your ultimate SEO guide for bariatric practices! Here are the four techniques you need to implement today.
Before you get started, check out How SEO Boosts Bariatric Businesses.
Figure Out the Right Keywords
No ultimate guide to SEO can ignore the role keywords play. These are the words and phrases that people use in their search queries, and if your content matches them, you rank higher in search engine results.
Keywords need to flow well within the content, have a high match rate, come up against a low level of competition, and line up with the services you offer.
Additionally, as a bariatric surgery practice, you want a good mix between local and global keywords since weight loss surgery is something people are willing to travel for.
Update Your Content Often
You need to start with high-quality content that helps readers. But once you have this, you can’t just rest on it; you need to keep updating your website so it remains relevant and dynamic.
As part of your healthcare SEO strategy, be sure to add pages when it makes sense, change your content to reflect new services and interests, and add posts to your blog. A website that changes and grows appeals to algorithms.
Be Active on Social Media
While this is separate from your website, weight loss social media does play into your SEO. The more active you are, the more appealing your practice is to search engines and patients alike. Plus, it gives people more places where they can find you and discover how you can help them.
Optimize for Mobile
One of the most important weight loss marketing strategies is to ensure that your website looks great on any device. The majority of searches are performed on mobile devices, so if your website is hard to read or navigate on a cell phone, you’ll miss out on most of your potential patients.
It’s safe to say that SEO is an important part of any digital marketing strategy. The right techniques can significantly increase the number of patients scheduling consultations and surgeries you book, but it takes expertise in the field to know how best to use them for your specific needs.
That’s where we come in! Our team at Bariatric Audience has years of experience helping medical professionals across the country get more out of their investment in search engine optimization by leveraging all forms of online media, including social networks like Facebook and Pinterest. If this sounds like something you might need help with, let us show you what our experts are capable of! Contact us today so we can put together a personalized plan for your practice.
