A Quick Guide to Creating a PPC Campaign for Your Medical Practice
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Did you know that most physicians use the internet as a source to find new patients? If your medical practice is still relying on traditional marketing methods, it’s time to take advantage of this opportunity. The best way for doctors to reach potential patients online is through pay-per-click (PPC) campaigns for healthcare practices. This article will show you how easy it is to create one for your own practice!

What Is a PPC Campaign for Healthcare Practices?

A PPC campaign is an online advertisement that you can place anywhere on the web advertising space is available. What distinguishes it is the payment method. Instead of paying for the ad to show up on the front page of search results, you pay only when someone clicks the ads and lands on your site. Bariatric PPC

How Does a PPC Campaign Help My Practice?

Paid advertising helps raise brand awareness while increasing website traffic with no additional cost until you are getting actual results, aka, clicks. A PPC campaign is an effective way to get in front of your target audience when they are searching for the services that you offer.

Steps for Creating a PPC Campaign for Healthcare Practices

Now that you understand what a PPC campaign is and how it can help your medical practice, let’s walk through the steps involved in setting one up!

Audience Research:

The first step is understanding your potential patients. What keywords do they use when searching for doctors like you? What type of images would attract their attention? Try creating buyer personas (imaginary representations of your perfect patient) to better understand their needs and wants. Once you have this information, you can begin targeting them with relevant ads.

Keyword Research:

After knowing your audience, it’s time to dig deeper into the words that they are using. In addition to looking at your own website analytics for insight on which keywords you should be targeting, use Google Trends and Google AdWords Keyword Planner tool for more ideas of how people may search for healthcare services like yours.

Create Compelling Images:

The image is arguably one of the most important parts of a PPC campaign because first impressions matter!

Launch Your Campaign:

Once everything has been set up and ready to go, launch your ads so that new patients can start finding out about your practice as soon as possible!

Monitor Metrics & Adjust:

After launching ads, monitor their performance closely through tracking tools like Google AdWords or your website analytics. Make changes as needed in order to improve results.

Now that you understand the basics of creating a PPC campaign for medical practices, it’s time to get started! Remember to research your audience and use relevant keywords, create intriguing images, and track progress closely in order to achieve the best results. For more detailed instructions on how to set up a campaign, contact Bariatric Audience.

Waiting for your call with Bariatric Audience? Take time to read PPC Best Practices for Attracting More Bariatric Patients.


Jeff Tormey is an SEO expert with a background in Mechanical Engineering from the University of Arizona. He started learning SEO in 2001 out of curiosity and has since used his knowledge to help local, national, and global companies!