2022 is well under way, and that means it’s time to start thinking about the major healthcare marketing trends that will define this year. As technology evolves and patients’ needs change, it’s important to stay ahead of the curve and make sure your marketing strategy is up-to-date. In this blog post, we will discuss 5 of the most important healthcare marketing trends for 2022!
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#1: Healthcare as a Consumer Product
This is perhaps the most notable trend in healthcare marketing. In recent years, there has been a shift in the way healthcare is marketed. Rather than marketing to doctors and other healthcare providers, more and more marketers are starting to focus on consumers. This is because as healthcare costs continue to rise, patients are becoming more involved in their own care decisions. They want to know what their options are and how much each option will cost. This trend is only going to continue in 2022, so it’s important to make sure your marketing strategy reflects this shift.
#2: Digital Marketing Is More Important Than Ever
Another big healthcare marketing trend for 2022 is the continued use of digital marketing. As more and more patients turn to the internet for information about their health, it’s important to have a strong online presence. This means having a website that is easy to navigate and provides accurate, up-to-date information. It also means using social media to connect with patients and answer their questions. If you’re not already using digital marketing, now is the time to start!
#3: Telehealth Becomes a Permanent Fixture
Telehealth has been on the rise in recent years, and it’s only going to become more popular in 2022. Telehealth provides a way for them to get the care they need without having to leave their home. This trend is here to stay, so it’s important to make sure your marketing strategy includes telehealth services.
#4: Patient Engagement Is Key
As healthcare costs continue to rise, patients are becoming more involved in their own care. This means they want to be able to access their medical records, schedule appointments, and communicate with their doctors online. It also means they want to be able to provide feedback about their care. Patient engagement is a key healthcare marketing trend for 2022, so make sure your marketing strategy includes ways to engage with patients.
#5: Data Restrictions Make Reaching Patients Harder
Another big healthcare marketing trend for 2022 is the continued restrictions on data. This includes things like the Health Insurance Portability and Accountability Act (HIPAA) and the General Data Protection Regulation (GDPR). These restrictions make it difficult for healthcare marketers to reach their target audience. However, there are ways to work around these restrictions.