4 Website Navigation Must-Haves For Healthcare Providers

In the healthcare field, patient and customer service is paramount. It represents the way that you’re going to treat them all the way through the process — whether this involves therapy, medication, procedures, or other bariatric health outcomes.

Therefore, it’s important to have great site navigation. In this post, let’s explore some of the top tips for a great healthcare website. That way, you can make the right impression from the beginning.

The Top 4 Website Navigation Tips For Bariatric Healthcare Practices

If you want to attract more patients, start using these bariatric website design tricks right now:

1. Make It Visual

Sometimes communicating the value of what you do can be difficult if you’re only using data or text. When you make your website more visual, it’s more user-friendly. It’s easier for your doctors, clients, or patients to understand what you do.

Using great color palettes, explainer text, icons, and infographics are a great start. Anytime you want to present numbers or percentages, think of a better way to do it.

Use pictures, charts, or tables. Keep it clean and organized while being easy to understand.

2. Embrace The Mobile Generation

More and more people are using their phone to browse the internet. So one of the tips for website design is to make your website user-friendly for those using cell phones.

Your healthcare website should function just as well on Android as it does on iOS or a tablet or a PC. That way, there’s consistent information presentation across all platforms.

This is also important for your SEO and ranking higher when people are searching for you online. Google and other search engines reward sites that make mobile-friendly designs. Again, it’s all about the user experience.

Mobile-friendly web navigation design can give you a great advantage over the competition.

3. Use Content Strategically

When it comes to health technology or healthcare, sometimes the concepts are complex. This is a perfect opportunity to use long-form content. Aim to write blog posts that are longer than just two or three hundred words.

The more you can tell, the more you can set yourself apart from the competition. However, be sure to break up your content occasionally.

Avoid blocks of text that are longer than five or six sentences. This is another indicator to search engines that you’re making it easy for people to read what you post. Of course, aside from the length, quality is always king.

Ensure that your content is offering something unique and useful to your market based on what they were searching for.

4. Clearly Distinguish Different Website Elements

Every part of your web navigation should be clearly labeled and set apart from the rest. For instance, your navigation bar at the top should be a different color than the main page.

If there’s a specific call to action, such as scheduling a demo or a consultation, let that be its own color.

Try to avoid using too many colors just for the sake of it. You want to keep things as simple as possible, so that your website visitors are not thinking or getting exhausted by all the options they see.

Get Bariatric Website Design

If you want to take your healthcare website to the next level, contact the bariatric web design experts at Bariatric Audience today. They can help you create the perfect mock-up design and functionality for your health site.

That way, it serves the needs of your business and the people that you serve. And that’s a combination for growth and success.


Jeff Tormey is an SEO expert with a background in Mechanical Engineering from the University of Arizona. He started learning SEO in 2001 out of curiosity and has since used his knowledge to help local, national, and global companies!