As a doctor or medical professional, you know that building and maintaining strong relationships with your patients is key to success. One of the best ways to do this is through email marketing. Email lets you stay in touch with your patients, provide them with valuable information, and build trust.
It lets you focus on retaining existing patients and attracting new ones. A Harvard Business review reported that the cost of acquiring a new customer is anywhere from five to 25 times more expensive than retaining an existing one. Emails help you do both.
Here are four tips to get the most out of email marketing for your medical practice:
1. Welcome Emails
To build a strong base of patients, welcome emails are essential. By sending a first-time patient a personalized email, you can introduce them to your medical practice in a way that feels more personal than an automated message. Include your location, hours, and contact information so they can easily find and reach out to you when needed.
For example, bariatric marketing for weight loss surgery should focus on the before and after photos.
Read this article: The 5 Ps of Bariatric Healthcare Marketing
2. Educational Emails
Medical practices can use email marketing to educate their patients on various topics. It can be anything from healthy living tips to educational videos or infographics about a specific condition or disease. For example, bariatric patients may appreciate an email with tips on staying on track during the holidays or videos about portion control.
3. Promotional Emails
You can use promotional emails to share new offers, services, or products with your subscribers. To make sure your promotional emails are effective, make sure to:
- Keep the subject line short and to the point
- Include a clear call to action
- Use compelling images
- Segment your list, so you are only sending relevant information to interested subscribers
- Include a sense of urgency
- Make it easy for subscribers to share your email with others
For example, weight loss clinics could promote a new diet plan with before and after photos or a new surgical procedure. Promotional emails are a great way to increase sales and revenue for your medical practice.
4. Contest and Giveaway Emails
Email list subscribers are some of your most engaged fans. They’ve signed up to get information directly from you, which means they’re interested in what you have to say. You can use this interest to your advantage by running contests and giveaways that give subscribers a chance to win prizes.
Bariatric Audience offers doctors and medical professionals the best weight loss marketing strategies. “Our team has helped countless practices increase their patient volume, and we can do the same for you.
To know how to use social media in healthcare for recruiting patients, read our blog: Social Media in Healthcare.